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|Aptean Launches Redesigned Pivotal CRM Solution|
|Monday, 20 April 2015|
Today, Aptean announced the launch of Pivotal 6.5, the latest version of its enterprise-class CRM (Customer Relationship Management) solution designed to address a wide range of business challenges across all areas of CRM, including sales automation, marketing management and customer service delivery. Pivotal 6.5 features a completely redesigned sales automation user experience that enables secure, mobile access from any laptop, desktop or tablet.
"Aptean believes that CRM solutions struggle when they try to be 'all things to all people.' With that in mind, we've rethought the traditional look and feel of CRM to meet the needs of today's hyper-connected, mobile sales users," said Matt Keenan, vice president, CRM Product Group, Aptean. "Pivotal 6.5 delivers real solutions-specialized sales capabilities, including customer, contact and opportunity management-and real results that will provide the productivity and efficiency that salespeople require both in the field and in the office."
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