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|Merchants Reach 47% More UK Customers with Mobile Billing|
|Thursday, 02 April 2015|
New research from ImpulsePay reveals that Charge to Mobile reaches one and a half times as many consumers as credit cards and over four times as many as PayPal. The research proves that with over 85 million active mobile subscriptions in the UK alone, Charge to Mobile (known globally as Direct Carrier Billing) has the largest share of users of any mobile payment option in the UK.
Online merchants have the potential to reach 93% of all adults in the UK by including a Charge to Mobile option at checkout – an additional 47% when compared to a stand-alone credit card option at checkout, or an additional 325% more than PayPal.
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