Freedom Finance appoints new Chief Customer Officer to drive digital transformation

Fintech platform Freedom Finance appoints Jake Ranson as Chief Customer Officer (CCO) to further drive its digital transformation. Jake joins from Equifax where he held the position of Chief Marketing Officer for Europe.

Jake will be responsible for furthering Freedom Finance’s customer strategy, helping potential borrowers to understand and unlock the power of their personal data to achieve the best possible outcomes for their individual circumstances. He brings significant expertise from the UK’s consumer finance market, particularly in creating digital products that make financial decisions engaging and straightforward.

Freedom Finance provides customers with clarity, rather than endless personal finance options. Coupling relevant data with innovative technology, its unique lending platform provides customers with the most suitable range of options and rates by combining multiple data sources with bureau soft-searches and services like Open Banking.

At Equifax, Jake worked on the implementation of the world’s first live Open Banking journey with HSBC – a service that Freedom Finance integrated within its online applications in February.

Jake, who brings extensive knowledge in commercial strategy, digital innovation, and end-to-end product lifecycle management, will also lead the development and capabilities of Freedom Finance’s app, which removes complexity from applications to help every customer make the best decision from the products available to them. Jake’s appointment follows Freedom Finance’s rapid growth in customer numbers year-on-year.

Brian Brodie, Chief Executive Officer at Freedom Finance said: “Jake’s appointment comes at a time where Freedom Finance is investing in technology and people to help carve-out exactly what borrowers want in the digital market. Freedom Finance recognises how, coupled with secure and sophisticated technology, financial information has the potential to improve borrowers’ financial lives.

“With years of experience in one of the largest data businesses in the world, I am delighted to have Jake join us at Freedom Finance. I have no doubt that his experience will further strengthen our leadership team and how the business meets customers’ requirements in a highly digitised world.”

Jake Ranson, newly appointed Chief Customer Officer at Freedom Finance stated: “Personal finance can be complicated and unnecessarily daunting for some. Many consumers still feel alienated and confused by the industry and end up with the wrong products as a result. Freedom’s ability to mesh digital technologies, analytics and human support provides unrivalled levels of advocacy on the journey to making a financial decision. Freedom Finance’s ethos of combining digital and human interactions has earned tremendous reviews from its customers and is something I feel is well worth championing in today’s market.

“Freedom Finance has unrivalled capabilities and huge growth potential, which drew me to the business. I look forward to working within a talented team dedicated to delivering experiences and outcomes which inspire customers to return”.