Launched in 2018, the findandfundmycar.com ecosystem has evolved continuously by listening to dealers and customers and leveraging new and emerging digital best practice. From the outset, the operating proposition was and remains ‘by dealers for dealers’ and as Phil Morgan, Head of findandfundmycar.com reflects this collaborative ethos has come to the forefront in a rapidly changing marketplace; “As the first lockdown period came into force last year, our no listing fees approach gained immediate popularity. Critically, dealers benefitted from our unique online car sales and dealer finance model. The platform’s online dealer finance capability became an integral part of many dealers’ click & collect and click and deliver service, closing sales and supporting finance as a profit centre.”
Today, a new clean look for the findandfundmycar launched in early 2020 is the most immediate sign of the platform’s evolution. However, it is in behind-the-scenes investment in digital expertise and capabilities that the platform has developed most of all. Easier to discover and use for buyers and increasingly more respected by crucial search algorithms, the platform has increased its online reach and reputation. It is a fact reinforced by how competitors are leveraging findandfundmycar search terms to enhance their online impressions; it is a great compliment. The platform is seeing momentum build steadily as Phil reflects; “With more stock than some of our key competitors, we see more site traffic. That traffic is more engaged than ever tailoring their vehicle search, accessing dealer review ratings and ‘parking’ potential cars ready to take interest to action. The most telling data is around finance. People are spending longer and going deeper into the online financing capability; with more going all the way to purchase. Finance volumes for us and our dealers are significant.”
It is in the online finance journey that Phil believes findandfundmycar can add even more value to dealers by offering our risk-based pricing model, MotoRate, as the Financial Conduct Authority (FCA) rules on the ban of discretionary commission models come into play from January 28th, concluding: “As we head to a new era of transparency for finance, dealers can use our highly impressive MotoRate pricing model on findandfundmycar. Since its launch, MotoRate has increased dealer finance penetrations markedly. Now potential buyers can flex quotes and use a self-assessment tool to create a personalised finance offer based around their credit profile. We expect its impact to be significant.
“The last three years has been a great learning journey. Today, we are increasingly confident that a truly dealer-dedicated, collaborative car and financing marketplace driven by accountability will be the ideal tool for dealers looking to build their omnichannel business.”