Expert comment from Huntswood – PPI deadline

As the final deadline for PPI is now just hours away, Steven Kitchen, Managing Director, Huntswood said: “With the final few hours in which customers are able to make a PPI claim, providers will have been preparing for a last minute surge in complaints. Ensuring that they have the right resource and contingency measures in place will avoid lengthy and potentially frustrating complaints process. It’s critical therefore that businesses remain resilient during this time by ensuring that they have the correct operational and technical support they need to deal with enquiries quickly and efficiently. A speedy resolution will bolster both customer advocacy and loyalty and, having had plenty of time to prepare for this deadline, firms should be well paced to demonstrate that they can handle surges in customer contact and that they have their customers best interests prioritised.”