With a renewed focus on digital marketing, UK-based ironmongery specialist, Ironmongery Direct, has partnered with Jaywing’s search specialist, Epiphany, in order to grow its organic revenue with a strong focus on conversion rate and mobile.
Ironmongery Direct, which is part of the Manutan Group, provides specialist architectural ironmongery to builders, joiners and shopfitters across the UK. Their goal to increase sales via their search strategy, attracted the competition of 15 agencies nationwide, who put forward proposals, before moving forward to pitch stage. But it was one of the UK’s leading digital agencies, Epiphany, who secured the contract with an organic search-led strategy.
Commenting on the new appointment, Charlie Carlton, Head of Digital at Ironmongery Direct, said: “It was a very competitive pitch and we received many proposals from leading SEO agencies.
“Epiphany really impressed us with their submission. It was honest and engaging, and showcased some of the opportunities we have, as we continue to grow our investment in digital.. The team showed great insight and presented a very strong technical and content review. We developed great rapport with them during the pitch and we’re confident we’ll work really well together.”
Tom Salmon, Managing Partner at Epiphany, added: “We’re thrilled to be partnering with Ironmongery Direct to grow revenue and sales. We share their ambition to grow, and love their focus on excellent customer service. There is already a great connection between our teams and we’re looking forward to the results we’ll achieve together.”