Counting The Cost Of A Good Image

Like many professional services, accountancy has a reputation for being boring. Although money may not be the most dynamic of subjects, it doesn’t mean that the image of an accounting practice has to be as bland as the look of the balance sheets it produces.

Many accountants are now thinking outside the traditional personal computer (PC) box when it comes to their IT and are turning to the sleek appearance of Apple equipment to make a good first impression and to administer their businesses efficiently.

The Avanti Group (UK) Ltd is one such accountancy business that recognises the value of projecting a good image to its clients as, Managing Director, Victoria Sharp explains: “We like to think of ourselves as a bit different. We extend our role well beyond pure accountancy and taxation and look to opportunities to reflect these values to our clients.

“We regularly make visits to our clients’ premises to discuss their financial situation so keeping in touch with the office and being able to respond to correspondence on the move is an essential part of our working day.

“What better equipment is there than using an iPhone or iPad? It’s like dressing to impress, almost wearing our brand when I visit clients, and using Apple equipment shows I’m in touch with the latest trends.

“But for Avanti, it’s not just about how it looks, it’s also about the reliable functionality built in to every device. There’s no better platform for operating your emails and calendar on the move, it’s the market leader after all, and is so easy to use I wouldn’t consider anything else.”

The UK’s leading Apple business leasing specialist, QUBE Leasing, offers tailor-made solutions for businesses of all sizes to spread the costs of equipment over the lifetime of the product and can provide anything from iMacs and MacBooks to iPads and iPhones.

Director of QUBE Leasing, James Pointon, says: “In today’s austere financial times accountants, more than any other business sector, are aware that leasing offers so many financial benefits; from protecting cashflow and reducing long-term debt to being very tax efficient.

“Even though many accounting practices operate on PC based systems for the production of clients’ accounts, Apple equipment offers the best flexibility for business administration on location and in the ‘front-of-house’ office.

“Apple delivers the reliability, quality, and performance businesses demand and there’s no denying that the design of the Mac range is first class. The image it presents of your company – the impression it can make on clients who visit your premises – is so important in modern business.

“Your IT equipment is as much a part of your corporate image as your branded tie or your carefully chosen suit. Because of the Apple innovation it is a brand that has always been very design-conscious, their kit delivers a degree of credibility the moment a client sees it.”

If you’re looking to modernise your accountancy practice, then considering Apple Mac could be a great move. Whether it is kitting out your reception to provide your staff with an enjoyable working experience or simply wanting to create a good impression with clients, leasing offers the best way to achieve this without any upfront expense.