Bibby Financial Services (BFS) has appointed digital marketing expert and renowned pâtissier, Laure Moyle, as its Global Head of Digital to help drive its digital customer experience.
Laure joins BFS with a unique background in digital marketing and financial services. Her professional experience includes working for Assurant Inc. for four years, where she developed the company’s ‘Protect Your Bubble’ brand. During this period, she established new digital partnerships and helped to launch key business relationships to promote core consumer insurance products. Prior to this, she worked for Friday Media Group, where she developed new revenue streams and spearheaded innovative retargeting campaigns. Laure’s expertise has been shared by both The Daily Telegraph and Forbes, where she has offered SMEs specialised advice and digital insight.
In 2014 Laure left Assurant to pursue her dream of becoming a full-time baker. She founded “The Pudding Fairy” in July of the same year, allowing her to share her passion for baking and utilise her digital expertise to develop a sophisticated e-commerce business model.
The business was a huge success and saw Laure recognised across the UK as a highly accomplished baker and chocolate artist, with her work featuring in national publications such as The Guardian, and her creations ordered by celebrities including Ed Sheeran. Her expertise has also led to her appearing as a regular commentator for BBC Radio 2 and BBC Radio 5 Live on “The Great British Bake Off”.
Laure will be based in BFS’s headquarters in Banbury, Oxfordshire, where she will lead a team of six. In her new role, Laure is tasked with increasing BFS’s digital footprint as well as facilitating the sharing of digital marketing expertise across BFS’s global network.
Speaking of her appointment, Laure said: “The experience of setting up and running my own business has been more challenging than I could have imagined but from which I have learned so much. When BFS got in touch about a job where I could continue to offer SMEs advice on how to get more from their digital content, and share some of my own hard-earned experience, I was delighted. They take such a positive approach to the companies they work with, have a brilliant people focused culture and an impressive appetite among the senior leadership to futureproof the business.
“Combined with the breadth of opportunities to add value to an already great business, I’m looking forward to getting started.
“For fans of my baking – fear not. I will continue to bake in the evenings…even if I won’t be getting much sleep!”
Anna Lisa Tazartes, Global Marketing Director, added: “As increasing numbers of SMEs embrace the digital age, we want to ensure that our digital experience matches their expectations. We are making significant steps to optimise our digital customer experience and the appointment of Laure will take us one step further.
“Appointing someone with as varied and exciting background as Laure is an exciting moment for BFS, and we look forward to her sharing both her vast depth of digital knowledge and the occasional sweet treat!”