The global pandemic has accelerated the UK’s data decay by an estimated 0.5 per cent per month according to a new study by data specialists, The Software Bureau to mark the launch of Clean Contacts.
This increase means that by the end of the year 37.5 per cent of customer data records held by credit providers will be out of date.
The two major contributors to the acceleration are the increased number of homemovers and the rise in the mortality rate. In July 2020 the Chancellor introduced the Stamp Duty Holiday to reignite the UK economy following Lockdown 1.0. This has resulted in the most buoyant property market since 2008 with a 10 per cent year on year rise in homemovers. Tragically, the pandemic has also led to a significant rise in the UK death rate which is currently running 15 per cent higher than average.
To help the sector deal with this acceleration The Software Bureau has collaborated with the UK’s top tier data providers to launch the UK’s first in-platform CRM data hygiene solution for Microsoft Dynamics 365.
Clean Contacts enables Microsoft Dynamics 365 customers to identify if an individual within their database has moved home, track where they have moved to or identify if they have passed away. It draws from a pool of over 250 million verified, regularly updated records from leading data providers Mortascreen, REaD Group and Royal Mail.
Hosted in Microsoft Azure, Clean Contacts is the most secure data hygiene solution available since the data never leaves the Microsoft ecosystem ensuring that credit compaines adhere to GDPR regulations 5.1.d and 5.1.f.
Comments Martin Rides, Managing Director, The Software Bureau: “As our study shows the pandemic continues to impact every facet of business and life. The fact that the rate of data decay has accelerated means that organisations now need to be more careful than ever when looking to communicate with their customers. GDPR requires regular data cleansing and by launching Clean Contacts we are providing credit companies that use Microsoft Dynamics 365 with a cost effective, simple and secure solution.”
Adds Lucy Bourne, Partner Development Manager, Microsoft Business Applications: “We are delighted to welcome Clean Contacts onto the growing global ecosystem of Business Applications ISVs for Microsoft Dynamics 365 customers. The fact that they are the first platform to carry an in-platform data hygiene solutions demonstrates the importance we place on GDPR and best practice marketing. This will be a welcome solution for our credit customers enabling them to clean and update their data quickly and easily – all within the safety of the Microsoft Business Applications ecosystem.”